About AidGPT

A Training Brand of MarketImpact Digital Solutions Ltd.

Where Humanitarian Expertise Meets AI Innovation

AidGPT is the training division of MarketImpact Digital Solutions Ltd., created to help humanitarian and development organisations build practical, responsible AI capability.

Our programmes are designed for staff in Grants, MEAL, Programme, and Support roles, focusing on safe, ethical, and immediately applicable AI workflows. Every AidGPT course is built on MarketImpact's 13+ years of humanitarian experience — ensuring technology serves people, not the other way around.

We believe in Responsible AI, by design:

No personal data in training examples
Verification before use
Do-No-Harm as a standard

AidGPT bridges the gap between AI potential and humanitarian reality, turning curiosity into capability through hands-on, context-driven learning.

About MarketImpact

MarketImpact Digital Solutions Ltd. is a consultancy and innovation partner that supports humanitarian organisations to adopt technology safely and effectively. We specialise in AI implementation, digital social protection, and systems design for organisations working in fragile and crisis-affected contexts.

Our Team

Thomas Byrnes

CEO & Lead Consultant, MarketImpact Digital Solutions

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A humanitarian leader and full-stack developer with over 15 years of experience architecting digital solutions for the world's most complex crises. Thomas bridges the gap between strategic humanitarian programming and hands-on technical implementation, ensuring solutions are not only visionary but also practical and sustainable.

Expertise & Leadership

Full-Stack & AI Development

Experienced Django and Next.js developer building robust applications for the humanitarian sector. Led development of a national flood data platform in Pakistan and built a Next.js chatbot with Pinecone-powered RAG search backend. Specializes in AI testing, validation, and Retrieval-Augmented Generation systems.

Digital Social Protection

Supports creation of national-level social protection systems resilient in crisis. In Ukraine, served as key technical expert for DAI and UNICEF, analyzing the national social protection system (UISSS) and developing strategies to link it with humanitarian cash transfers during conflict.

Cash & Voucher Assistance (CVA)

Former NRC Regional Head of Cash and Markets and CashCap expert with extensive experience leading large-scale CVA programs in complex emergencies. Authored global guidance for the CALP Network, shaping sector-wide best practices. As IFRC Cash Delegate in Greece, scaled the organisation's largest cash programme from a €60,000 pilot to €30 million in EU/ECHO funding.

Strategic Leadership & Advisory

Provides high-level strategic advice to senior humanitarian leadership. As Adviser to the Humanitarian Coordinator in Yemen, provided strategic analysis on market dynamics and cash feasibility to inform response strategy. For the STAAR facility in Ukraine, provided expert technical support on harmonizing humanitarian cash transfers with national social protection systems.

Avril James

Director Global Operations, MarketImpact Digital Solutions

July 2024 - Present

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Experienced aid professional with significant knowledge of programme design and implementation, proposal and reporting development, remote management, partner-led implementation, MPCA, people management, and emergency response. Professional experience in Turkey, Jordan, Lebanon, Sierra Leone, Greece, Palestine, Sudan and Ukraine.

Humanitarian Career Highlights

Norwegian Refugee Council Leadership

Deployed on NRC's surge roster to multiple crisis contexts including Sudan (Cash Consortium Project Manager), Palestine (Cash and Markets Programme Development Manager), and Ukraine (Area Programme Manager), demonstrating rapid response capability and cash programming expertise.

Ukraine Crisis Response

Led cash and markets programmes during the Ukraine crisis response, serving as Area Programme Manager in Kyiv and scaling emergency cash assistance operations from initial crisis response through stabilization phases (2022-2023).

Save the Children Expertise

Held senior positions including Emergency Response Programme Manager/OFDA Project Coordinator in Jordan and Humanitarian Operations Adviser in Sweden, managing complex emergency programmes and building organizational capacity in humanitarian response.

AI Evaluation & Research Leadership

Co-leading MarketImpact's formative research evaluating WASH AI for Action Contre la Faim (ACF) and Agence Française de Développement (AFD). Expertise in assessing AI application adoption, usability, and strategic value in humanitarian contexts through mixed-methods research including user analytics, surveys, and qualitative interviews (2025).

Education & Professional Development

MA in Education, Gender and International Development (UCL) and MA in International Relations (Dublin City University, Honours). Certified in Save the Children's Humanitarian Intermediate Programme (SHIP) and MarketImpact's Responsible AI in Practice for Humanitarian Actors.

Marie-Josée Hamel

Independent Consultant & Co-Facilitator

MarketImpact Digital Solutions

Experienced humanitarian worker with expertise in programme management, programme strategy, emergency and early recovery responses, humanitarian disarmament and peacebuilding. Worked in a variety of institutions, including government bodies, I/NNGOs and international advocacy networks, across the Middle East, West Africa, and South America.

Humanitarian Career Highlights

Danish Refugee Council Leadership

Senior leadership roles across multiple crisis contexts including Head of Programme in Iraq and Colombia, and Regional Programme Coordinator for Humanitarian Disarmament and Peacebuilding in the Middle East (2019-2024).

Mine Action & Humanitarian Disarmament

Led Danish Demining Group programmes in Yemen and Nigeria, managing complex mine action, explosive ordnance disposal, and peacebuilding initiatives in active conflict zones.

Emergency Response & Early Recovery

Extensive experience designing and managing humanitarian programmes across multiple regions, with particular expertise in emergency response, early recovery, and bridging humanitarian-development-peace nexus.

Strategic Programme Development

Deep expertise in programme strategy, proposal writing, coordination, policy advocacy, and technical support across government bodies, INGOs, and international advocacy networks.

AI Evaluation & Research Leadership

Why AidGPT Exists

Thomas founded MarketImpact after identifying a persistent gap: humanitarian teams needed AI guidance tailored to their mission — not generic tech training.

AidGPT was born from that need: a way to translate technical innovation into safe, human-centred, and context-aware training for NGOs and social impact organisations.

See our Impact Stories →

Mission & Values

Humanitarian First

Every solution must serve affected people first. Technology should amplify human compassion — never replace it.

Practical Innovation

We focus on tools and workflows that work in real operational environments, from field offices to HQ.

Ethical AI

Transparency, accountability, and respect for dignity underpin every training and deployment we deliver.

Trusted by

Our Services

Through MarketImpact and its AidGPT brand, we deliver:

Responsible AI training and certification

For humanitarian staff across all departments

AI implementation and workflow design

For NGOs and government partners

Digital transformation and social protection advisory

Strategic guidance for digital programmes

Crisis-response technology integration

And capacity building for emergency contexts

Get in Touch

Interested in learning more about our training programs or exploring partnership opportunities?

MarketImpact Digital Solutions Ltd

Company Registration No. HE 473081 | VAT No. CY60156299P

Registered in Cyprus

Registered Office: 1 Stasinou Street, Offices 13-14, Mitsi Building 1, 1060 Nicosia, Cyprus